Brand Report
You’ve Heard Of Tarte’s Lavish Influencer Trips. Here’s How Dip Did The Opposite.
Dip avoids traditional influencer marketing. When it launched in 2021, the sustainable haircare brand hired two marine biologists to create content delving into environmental topics. “They were under strict instructions not to influence....
Beauty PR Maven Ann Ragan Kearns And Olympic Rugby Star Ilona Maher Team Up On A Skincare Brand For Female Athletes
Hours and hours in the pool did a number on Ann Ragan Kearns’ hair and skin. An NCAA Division 1 swimmer at Penn State University and Boston College in the late 2000s and early 2010s, she struggled with...
Sephora Accelerate Brand Soft Rows Wants To Fill Gaps In The Prestige Textured Haircare Market
Prior to applying to Sephora’s Accelerate program, Soft Rows founder Quani Burnett visited 30 beauty retailers in California and the Midwest, where she asked store staff to recommend products for her natural hair. They overwhelmingly suggested shampoo...
With New Masstige Brand Remedy, Popular TikTok Derm Muneeb Shah Tackles His Followers’ Common Skincare Concerns
TikTok-famous dermatologist Muneeb Shah, known as DermDoctor on the platform, is adding founder to his resume with the launch of masstige skincare brand Remedy. The brand, which focuses on effective treatments for frequent...
James Harden-Backed DTC Brand Beard Club Launches At Target
Beard Club wants Target shoppers—those suburban millennial moms picking up school supplies and paper towels at their local store—to be able to easily stock up on beard essentials for the bearded guys in their...
Meet The Only Skincare Brand Whole Foods Is Adding To Its Assortment Now
At least in Whole Body, Luma & Leaf is trying to help put Whole Foods Market’s “whole paycheck” reputation to rest. The masstige clean beauty brand is rolling out nationwide at the Amazon-owned...
