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More than 60% of American consumers’ product searches begin on Amazon, according to market analytics firm Jungle Scout, and more than 310 million active customers worldwide shop on the platform, 80% of them in the United...

Coming out of the pandemic, which propelled people to think hard about all facets of their health, interest in natural and organic skincare that’s also results-oriented and safe has escalated. The merging of these qualities led to the...

The solid beauty space has evolved well past the modest bar soap. Formulation and application method innovations in tandem with a surge of eco-conscious shoppers have driven brands to wake up what has long been a sleepy category....

With the beauty and wellness industries flourishing, competition in them has been intensifying. To stay competitive, it’s evident that attracting and retaining customers demands nuanced marketing as the days of relatively affordable direct-to-consumer distribution fade into history. This...

Many founders start their beauty brands in the kitchen. They whip up formulas from scratch, making products based on demand from friends and family. While that may be a noble beginning, there comes a point when...

Consumers are increasingly well-informed as shoppers. For proof, look no further than the rise of “skintellectuals,” a group of consumers knowledgeable about skincare...