Retail Report

After onboarding powerhouses Sol de Janeiro, Ole Henriksen and Charlotte Tilbury along with upstarts Dime and CurlMix earlier this year, Ulta Beauty is adding brands to help it respond to beauty’s biggest trends in...

Walmart’s new beauty and personal care brand launches show the gigantic chain pushing into an array of subcategories, from hair loss to teeth whitening, often in partnership with companies that have already been mass-market winners. 

Skin Laundry is getting a facelift as it primes explosive growth.  The laser facial company has rolled out a new website and marketing campaign called Fresh Faces featuring photos...

Sephora is making a strong statement that mass-market chains and beauty supply stores shouldn’t have a stranglehold on the textured haircare category with new displays spotlighting textured haircare brands in 75 locations. “Sephora is investing in haircare in...

Known for its knack for spotting and executing upon trends, Sephora keeps its assortment fresh by regularly culling and injecting newness into its brand roster.  At Beauty Independent, we’ve chronicled several of the...

SKU rationalization is the prevailing strategy at beauty retailers today, where assortments are being culled after a pandemic-era digital rush that saw them swell with emerging brands to propel discovery. Faced with underperforming products...