Brand Report
New Brand Ooume Aims To Make Caring For Curly Hair Easier For Babies And Their Parents
When Ooume founder Briana Davis was pregnant in the midst of the pandemic, she turned to her community for advice on what diapers to buy, proper bathing protocols and, most importantly to her, the baby haircare products...
Dr. Lara Devgan’s Multipronged Distribution Strategy For Building A Results-Driven Luxury Skincare Brand
Taking a page from the playbook at Erewhon, which drafts celebrities and brands (think Health-Ade, Olivia Rodrigo, Rhode and Hailey Bieber) to whip people into a frenzy over $18 to $20 smoothies, Juice Press...
New Brand Good Psyche Is Out To Make Your Vices More Virtuous
For those interested in indulging in vice in a more virtuous manner, there’s increasingly a wider array of options. The latest is a new brand from Trish Mock, a wellness enthusiast...
Dermatologist-Founded Brownkind Addresses Melanin-Rich Skin’s Unique Signs Of Aging
During their over 50 years of combined dermatological expertise, spouses and doctors Abhijit and Gauri Desai have discerned that skin aging can vary by skin tone. Their new brand, Brownkind, addresses the unique signs of aging people...
What Lily Gladstone’s Big Movie Awards Moment Has Meant For Indigenous-Owned Beauty Brands
During this year’s movie awards season, “Killers of the Flower Moon” star Lily Gladstone, the first-ever Native American Oscar nominee for best actress, has been wearing products from Indigenous-owned beauty brands, some with fewer than 10,000...
Haircare Brand The Potion Studio Makes Retail Debut At Nordstrom
Bouncing around from The Netherlands to South America to the United States since she was a kid, Aziza El Wanni and her natural curly hair have experienced a lot of changes. Some were brought on by the weather,...
