Social Beauty
Salons Had A Slow Holiday Season—And It’s The Talk Of TikTok
The holiday season wasn’t very merry for salon industry, and hairstylists and their clients are taking to TikTok to dish on the reasons why. In a Dec. 21 video on the platform,
E.l.f. Beauty’s “Mean Girls” Product Placement Is Getting Dragged On Social Media. How Could It Have Done Better?
“Mean Girls” viewers are calling out E.l.f. Beauty’s product placement as very un-fetch. Compared to the 2004 blockbuster and subsequent musical it’s based on, the recently released movie musical dials up the brand integration and sprinkles...
Over Three Days In Bermuda, Topicals Changed The Nature Of Influencer Trips
Marking its third birthday, Topicals hosted its first influencer trip last month in Bermuda, where editors, social media-savvy aestheticians, reality stars and influencers were treated to hotel rooms decked out in pillows, robes, water bottles and disposable...
How Emerging Beauty Brands Can Unlock Advertising Potential On Meta And TikTok
Apple’s now infamous iOs 14 update made big headlines when it first rolled out in the spring of 2021. The update, which gave users the ability to block apps from tracking their activity across the internet, had...
Esther Olu, Aka The Melanin Chemist, On Learning Her Worth And What Makes A Successful Brand Partnership
On social media, cosmetic chemists have become a key conduit between labs and beauty laypeople. Esther Olu, aka The Melanin Chemist, is one of the most popular. She has over 60,000 followers across Instagram
Functional Mushroom Brands Say Meta Is Barring Their Accounts And Instagram Shop Participation
Mushroom-infused beauty and wellness brands report that Instagram, Facebook and Threads parent company Meta is removing their accounts, content and access to shopping features. Confronting advertising and verbiage constraints, social media has been a perennially hostile environment for...
