Brand Report
Ben Nye Files For Chapter 11 Bankruptcy To Lift The Burden Of Fighting Talc Lawsuits
Ben Nye, the storied Hollywood makeup artistry brand, has filed for Chapter 11 bankruptcy in the Central District of California to protect itself against a flurry of talc lawsuits and salvage its business.
Good Light’s Staggered Strategy To Build Momentum For Its All-Door Ulta Beauty Launch
For many beauty brands, red-carpet placement with a major celebrity can take weeks and weeks of planning and cost thousands and thousands of dollars. That wasn’t the case with Good Light and “May December” star...
Melissa Hibbert Joins BrainTrust Founders Studio As President To Support Diverse Beauty Brand Founders
Melissa Hibbert, a longtime marketer and beauty brand consultant, has joined BrainTrust Founders Studio as president to help scale and publicize Black-owned brands at a moment in which they face daunting challenges. Calling itself the largest...
Stocked In Superdrug And Boots, British Haircare Brand Flora & Curl Rebrands As It Eyes US Distribution
American-loved British natural haircare brand Flora & Curl has undergone a rebrand as it eyes retail distribution in the United States. The purpose of the revamp, which cost nearly $170,000 including product development and marketing, was to...
Mil Usos Makes All-Body Products For Athletes Who Expect A Lot From Their Bodies
Before she launched face and body care brand Mil Usos in August 2023, Becky Williams was a Spanish court interpreter and skincare hobbyist. “I became a skincare nerd in high school in the...
This New K-Beauty Brand Is All About Gentle Mists That Deliver Powerful Glow
Most frequent flyers are familiar with the toll of travel. High air mileage can mean poor sleep, dietary problems and out-of-whack skin. For Sunny Oh, a regular jetsetter between Los Angeles and Seoul, the...
