The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield?
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The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield?

Tatyannah King, a 28-year-old sex educator in Philadelphia, recently stopped taking hormonal birth control. After being on the pill for seven years, she was curious how her body would feel without it. “My general...
Mexico’s Multibillion-Dollar Draw To American Beauty Retailers
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Mexico’s Multibillion-Dollar Draw To American Beauty Retailers

Ulta Beauty is set to cross the border for the first time when it plants its flag in Mexico in 2025. With the expansion, which will mark the beauty specialty retailer’s international debut,...
9 Beauty Brands Launching At Ulta Beauty
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9 Beauty Brands Launching At Ulta Beauty

After onboarding powerhouses Sol de Janeiro, Ole Henriksen and Charlotte Tilbury along with upstarts Dime and CurlMix earlier this year, Ulta Beauty is adding brands to help it respond to beauty’s biggest trends in...
The New Batch Of Ingredients Looking To Dethrone Long-Time Hyperpigmentation Heroes
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The New Batch Of Ingredients Looking To Dethrone Long-Time Hyperpigmentation Heroes

Skincare is in the midst of its alternative era. Whether it’s for retinol, which is being limited by the European Union to concentrations .3% and under for facial products, or vitamin...
7 Beauty Brands Launching At Walmart
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7 Beauty Brands Launching At Walmart

Walmart’s new beauty and personal care brand launches show the gigantic chain pushing into an array of subcategories, from hair loss to teeth whitening, often in partnership with companies that have already been mass-market winners. 
5 Wellness Trends Blossoming This Spring
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5 Wellness Trends Blossoming This Spring

With a value of $5.6 trillion and counting, according to The Global Wellness Institute, the massive and amorphous wellness industry is expanding into more and more elements of people’s existence.