Brands

Artificial intelligence-driven wig customization company Parfait is pivoting its business model to offer its technology to brands and content creators in the wig, weave and extension space.  Using selfies, Parfait’s technology enables lace material...

Ben Nye, the storied Hollywood makeup artistry brand, has filed for Chapter 11 bankruptcy in the Central District of California to protect itself against a flurry of talc lawsuits and salvage its business.

For many beauty brands, red-carpet placement with a major celebrity can take weeks and weeks of planning and cost thousands and thousands of dollars. That wasn’t the case with Good Light and “May December” star...

Melissa Hibbert, a longtime marketer and beauty brand consultant, has joined BrainTrust Founders Studio as president to help scale and publicize Black-owned brands at a moment in which they face daunting challenges. Calling itself the largest...

American-loved British natural haircare brand Flora & Curl has undergone a rebrand as it eyes retail distribution in the United States. The purpose of the revamp, which cost nearly $170,000 including product development and marketing, was to...

The beauty conversation has dramatically changed since Adeline Koh, a former race and gender studies professor, launched skincare brand Sabbatical Beauty almost a decade ago. Early on, the idea that someone scholarly like her would...