Brands
HUE’s Highly Considered Approach To Addressing Hyperpigmentation
After suffering from acne and subsequent hyperpigmentation for four years and spending nearly $11,500 on treatments for them, Hani Hassan decided to dig into why nothing she tried was working. A medical student at King’s College London at...
Bushbalm Expands Nationwide At Ulta Beauty, Embarks On First Fundraising Effort
Bushbalm is expanding across Ulta Beauty’s full complement of nearly 1,400 stores with four core products and adding placement in the beauty specialty retailer’s wellness selection in 800 stores. The ingrown hair and...
“Make Seaweed Sexy”: Rootless Is Showing How Special Seaweed Can Be For Wellness And Sustainability
Before launching Rootless in 2022, Sachi Singh spent more than a decade focused on what she describes as “the doom and gloom of climate work.” One of the first times she felt hopeful was when...
You’ve Heard Of Tarte’s Lavish Influencer Trips. Here’s How Dip Did The Opposite.
Dip avoids traditional influencer marketing. When it launched in 2021, the sustainable haircare brand hired two marine biologists to create content delving into environmental topics. “They were under strict instructions not to influence....
Why Obayaty Is Confident It Will Succeed In A Men’s Makeup Category That’s Seen Countless Stumbles
Obayaty co-founders Pontus Frankenstein, creative director of Frankenstein Studio, Max Martin, a songwriter who’s penned hits for the likes of Celine Dion, Backstreet Boys, Taylor Swift, Ariana Grande, Usher, Coldplay and the Weeknd, longtime marketing...
Beauty PR Maven Ann Ragan Kearns And Olympic Rugby Star Ilona Maher Team Up On A Skincare Brand For Female Athletes
Hours and hours in the pool did a number on Ann Ragan Kearns’ hair and skin. An NCAA Division 1 swimmer at Penn State University and Boston College in the late 2000s and early 2010s, she struggled with...
