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How To Crack The Assortment At Fast-Growing Facial Bars
As brands look to sell products beyond their websites and retailers, many of which are pulling back from newness in pursuit of profit, they’re clamoring to get into the fast-growing facial bar sector. The...
Brands And Products That Stood Out To Retail Buyers At Adit Live Los Angeles 2024
At Adit Live last week, retail buyers searched the trade show floor for brands that cut through the noise with bold branding, eye-catching packaging and standout positioning. They’re expected to...
Interested In Getting Into Bluemercury? Here’s What You Need To Know
Frustrated by the uninspiring experience of shopping for beauty in department stores, Marla Beck launched Bluemercury in 1999 with her husband Barry to foster shoppers’ discoveries of indie beauty brands. “I always...
How The Business Of Matching Brands And Retailers Is Adjusting To Post-Pandemic Realities
Retail-brand relations are in a state of flux—and so are the companies dedicated to helping orchestrate them. Wholesale marketplaces like Faire and Bulletin that saw their businesses supercharged after the pandemic hit and interactions between brands...
Decoding Amazon Success: A Guide For Beauty Brands In 2024
More than 60% of American consumers’ product searches begin on Amazon, according to market analytics firm Jungle Scout, and more than 310 million active customers worldwide shop on the platform, 80% of them in the United...
