Knowledge
What’s Fueling Fast Beauty’s Hyperconsumption Machine?
In a recent article written by Lexy Lebsack for the publication Glossy, an anonymous CEO declares, “The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers.” We were curious if investors...
Why Does Every Beauty Brand Seem To Be Launching The Same Product At Once?
How many oils, glosses, butters and balms can a single person apply to two lips? Sephora appears to be trying to figure out that number. Its newest makeup product launches are a veritable march...
Bye-Bye Gen Z Neon. These Design Elements Are Catching Gen Alpha’s Eye.
Millennial design was characterized by minimalism, pink shades and san serif fonts. Gen Z design is characterized by in-your-face bright colors, bold typography and imperfections. As gen alpha becomes a major base of purchasing power in...
How Beauty Investors Tell If The Science In Science-Backed Brands Is Real
In the beauty and wellness market today, investors are leaning into science-backed brands with proprietary technologies or ingredients, but there’s plenty of science-washing making it difficult to determine what’s truly scientific differentiation and confusing consumers.
McKinsey & Co.: Consumers Expected To Pull Back On Skincare And Makeup Purchases This Year
While inflationary pressures have been easing in the United States, consumers remain cautious with many planning to pull back their beauty purchases this year as they feel the sting of elevated prices, according to market analysts. ...
Finding The Right 3PL Provider Can Be A Logistical Nightmare. Founders Tell Us How They Did It.
Investor Tina Bou-Saba has chatted with the founders of thousands of beauty and wellness brands, and she rarely comes across one completely satisfied with their third-party logistics provider. To help brands pin down a quality 3PL provider,...
