Social Beauty
Plastic Surgeons Offer Their Takes On TikTok’s Viral “Aged” Filter
We may not know when or how we’ll die, but, thanks to TikTok, we’ll know what we could look like in our old age. The social media network that brought us the “Bold...
How By Rosie Jane’s Careful And Scrappy Approach To TikTok Helped Double Sales Of Its Vanilla Fragrance Dulce
Rosie Jane Johnston, makeup artist and founder of fragrance brand By Rosie Jane, has never been particularly comfortable paying for the social media spotlight. “With perfume, the idea of someone being paid to talk about something, whether...
Serving Hot Takes, Pushing Boundaries And More: Beauty And Wellness Brands Get On Threads
The beauty industry loves a good dupe, and over the last 24-plus hours, beauty brands, retailers, founders, influencers, editors and more have flocked to Threads, the Meta-made Twitter dupe. They’re not alone. According to...
How Impressions Of Beauty Helps Turn HBCU Students Into Effective Influencers And Works With Brands
A quarter of gen Z wants to be an influencer, and 65% of the generation is in college. That’s where Impressions of Beauty intersects with gen Zers as they chart their course to social...
Black Content Creators On Whether Tarte Can Redeem Itself After Its Latest Influencer Trip Debacle
At this point, #TrippinWithTarte public relations stunts should always prompt the question, how’s Tarte Cosmetics trippin’? The brand’s latest influencer trip controversy involves Bria Jones, a content creator with nearly 466,000...
The Long And Short Of YouTube Shorts
With President Joe Biden and federal legislators threatening to ban TikTok from the United States due to concerns its Chinese parent company ByteDance will share user information with the Chinese government and the increasing difficulty...
