Core Concepts

Here’s a controversial take given the beauty industry rat race to reduce environmental impacts: Plastic is an unbeatable packaging material for certain products. Of course, the downside is that plastic packaging produces billions of units of waste each...

The pandemic has dramatically shifted the marketing and public relations landscape. Confronting the shifting landscape, indie beauty brands have had to find new ways to boost awareness. Exactly how are they doing that? According to brand founders and...

For brands, the process of becoming certified by third-party organizations can be tedious. There’s a big group of possible certifications to explore, and a web of domestic and international suppliers to get in order to meet their requirements....

The rush of the holiday season is almost upon us. For most beauty brands, product bundles will be a vital sales driver and customer acquisition tool during it. Even outside of peak gift-giving periods, they serve as vehicles...

Over the past year, Beauty Independent’s Beauty On Amazon five-part series has examined Amazon’s place in the beauty industry—where it stands now, where the platform has ambitions of going and how the industry has evolved its...

As beauty and wellness brands sprint to brandish their eco-conscious bona fides, many are adding carbon neutrality to their growing to-do list of green initiatives. Being carbon neutral doesn’t mean beauty brands don’t emit carbon in the course...