Retailers Archives | Beauty Independent

9 Beauty Brands Launching At Ulta Beauty

Erica La Sala — Mon, 01 Apr 2024 04:01:09 +0000

After onboarding powerhouses Sol de Janeiro, Ole Henriksen and Charlotte Tilbury along with upstarts Dime and CurlMix earlier this year, Ulta Beauty is adding brands to help it respond to beauty’s biggest trends in lip care, body care and dermatologist-approved skincare.

According to market research firm Circana,

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7 Beauty Brands Launching At Walmart

Erica La Sala — Mon, 25 Mar 2024 04:01:57 +0000

Walmart’s new beauty and personal care brand launches show the gigantic chain pushing into an array of subcategories, from hair loss to teeth whitening, often in partnership with companies that have already been mass-market winners.

After experimenting with nascent brands during the pandemic, retailers are tending to offset risk

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Skin Laundry Rebrands As It Plots Coast-To-Coast Expansion

Erica La Sala — Thu, 21 Mar 2024 22:51:02 +0000

Skin Laundry is getting a facelift as it primes explosive growth.

The laser facial company has rolled out a new website and marketing campaign called Fresh Faces featuring photos and video testimonials from seven Skin Laundry clients of various ages and skin types sharing their

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Sephora Spotlights Textured Haircare Brands In New Displays

Taylor Bryant — Tue, 19 Mar 2024 20:44:09 +0000

Sephora is making a strong statement that mass-market chains and beauty supply stores shouldn’t have a stranglehold on the textured haircare category with new displays spotlighting textured haircare brands in 75 locations.

“Sephora is investing in haircare in a big way this year in hopes of becoming synonymous as a haircare destination,” says Maeva

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6 Beauty Brands Launching At Sephora

Erica La Sala — Fri, 15 Mar 2024 01:31:31 +0000

Known for its knack for spotting and executing upon trends, Sephora keeps its assortment fresh by regularly culling and injecting newness into its brand roster.

At Beauty Independent, we’ve chronicled several of the brands it’s picked up this year, including Hello Sunday,

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How Beauty Retail Assortments Are Being Recalibrated To Shore Up The Bottom Line

Erica La Sala — Wed, 13 Mar 2024 21:08:12 +0000

SKU rationalization is the prevailing strategy at beauty retailers today, where assortments are being culled after a pandemic-era digital rush that saw them swell with emerging brands to propel discovery.

Faced with underperforming products and pressure to slash costs, several retailers, particularly in the prestige arena, have pumped the brakes

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