DTC Brand Parfait Offers AI-Powered Wig Customization Technology To Other Brands

Artificial intelligence-driven wig customization company Parfait is pivoting its business model to offer its technology to brands and content creators in the wig, weave and extension space.  Using selfies, Parfait’s technology enables lace material...

Stocked In Superdrug And Boots, British Haircare Brand Flora & Curl Rebrands As It Eyes US Distribution

American-loved British natural haircare brand Flora & Curl has undergone a rebrand as it eyes retail distribution in the United States. The purpose of the revamp, which cost nearly $170,000 including product development and marketing, was to...

Josh Rosebrook On The Power Of Staying Independent In A Beauty Market That Valorizes Big Exits

Josh Rosebrook, a celebrity hairdresser turned product developer, began his namesake clean beauty brand in 2009 within a year or two of the launches of fellow clean beauty brands Tara Harper, Ilia, RMS Beauty and...

SunKiss Organics’ Founder On Being At Peace With The Decision To Shutter The Brand

Going into its eighth year, SunKiss Organics was at a crossroads. Founder Jessica Jade could either raise capital to scale the brand and develop new formulas or shutter it altogether. She chose the latter.  “I had...

Australian Brand Sundae Body Makes US Retail Debut In 1,800 Walmart Doors

Sundae Body is coming from the Down Under to 1,800 Walmart doors by way of the massive big-box chain’s accelerator program Walmart Start focused on finding the next big names in beauty. Launched in 2021, Melbourne-based...

HUE’s Highly Considered Approach To Addressing Hyperpigmentation

After suffering from acne and subsequent hyperpigmentation for four years and spending nearly $11,500 on treatments for them, Hani Hassan decided to dig into why nothing she tried was working. A medical student at King’s College London at...

The New Batch Of Ingredients Looking To Dethrone Long-Time Hyperpigmentation Heroes

Skincare is in the midst of its alternative era. Whether it’s for retinol, which is being limited by the European Union to concentrations .3% and under for facial products, or vitamin...