Social Beauty Archives | Beauty Independent

Salons Had A Slow Holiday Season—And It’s The Talk Of TikTok

Erica La Sala — Mon, 22 Jan 2024 23:45:21 +0000

The holiday season wasn’t very merry for salon industry, and hairstylists and their clients are taking to TikTok to dish on the reasons why.

In a Dec. 21 video on the platform, hairstylist and salon owner Nicole Pidherny explained, “We’re seeing a shift in this intense

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E.l.f. Beauty’s “Mean Girls” Product Placement Is Getting Dragged On Social Media. How Could It Have Done Better?

Taylor Bryant — Fri, 19 Jan 2024 00:21:51 +0000

“Mean Girls” viewers are calling out E.l.f. Beauty’s product placement as very un-fetch.

Compared to the 2004 blockbuster and subsequent musical it’s based on, the recently released movie musical dials up the brand integration and sprinkles in the cosmetics brand on several occasions, including one in which protagonist Cady Heron played by Angourie

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Over Three Days In Bermuda, Topicals Changed The Nature Of Influencer Trips

Taylor Bryant — Thu, 21 Sep 2023 22:49:09 +0000

Marking its third birthday, Topicals hosted its first influencer trip last month in Bermuda, where editors, social media-savvy aestheticians, reality stars and influencers were treated to hotel rooms decked out in pillows, robes, water bottles and disposable cameras with the indie skincare darling’s branding, and enough products from Topicals as well as Vacation

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How Emerging Beauty Brands Can Unlock Advertising Potential On Meta And TikTok

Erica La Sala — Wed, 09 Aug 2023 21:55:45 +0000

Apple’s now infamous iOs 14 update made big headlines when it first rolled out in the spring of 2021. The update, which gave users the ability to block apps from tracking their activity across the internet, had digital marketers scrambling as data sharing deteriorated and the prevailing narrative that Facebook was no longer

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Esther Olu, Aka The Melanin Chemist, On Learning Her Worth And What Makes A Successful Brand Partnership

Robin Mosley — Mon, 24 Jul 2023 04:01:33 +0000

On social media, cosmetic chemists have become a key conduit between labs and beauty laypeople. Esther Olu, aka The Melanin Chemist, is one of the most popular. She has over 60,000 followers across Instagram, TikTok and Twitter devouring her content that demystifies skincare

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Functional Mushroom Brands Say Meta Is Barring Their Accounts And Instagram Shop Participation

Claire McCormack — Mon, 17 Jul 2023 04:01:21 +0000

Mushroom-infused beauty and wellness brands report that Instagram, Facebook and Threads parent company Meta is removing their accounts, content and access to shopping features.

Confronting advertising and verbiage constraints, social media has been a perennially hostile environment for brands in categories long considered taboo like cannabis and related cannabidiol (CBD), sexual wellness and psilocybin

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