Expert Dialogue Archives | Beauty Independent

Understanding Beauty’s Biotechnology Revolution

Erica La Sala — Fri, 12 Apr 2024 02:37:05 +0000

Beauty’s love affair with biotechnology has only just begun.

“Biology and biotechnology are the next wave of potential,” said Jasmina Aganovic, founder of biotech company Arcaea and fragrance brand Future Society, during a recent Beauty Independent In Conversation webinar. Understanding Beauty’s Biotechnology Revolution appeared first on Beauty Independent.

Josh Rosebrook On The Power Of Staying Independent In A Beauty Market That Valorizes Big Exits

Taylor Bryant — Mon, 08 Apr 2024 04:01:12 +0000

Josh Rosebrook, a celebrity hairdresser turned product developer, began his namesake clean beauty brand in 2009 within a year or two of the launches of fellow clean beauty brands Tara Harper, Ilia, RMS Beauty and W3ll People. All those brands have been acquired, and Josh Rosebrook remains among a select

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Kayo’s Christine Bullock On How Tough It Is For A Small Brand Up Against Competitors With Big Marketing Budgets

Rachel Brown — Thu, 28 Mar 2024 03:12:10 +0000

A longtime fitness authority, Christine Bullock realized over a decade ago that her clients, who were spending thousands on exercise and nutrition programs to improve and maintain their bodies, would pay a premium for beauty products that offered the equivalent for the skin on those bodies.

With former business partner

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The post Kayo’s Christine Bullock On How Tough It Is For A Small Brand Up Against Competitors With Big Marketing Budgets appeared first on Beauty Independent.

CurlMix, Typology And Provence Beauty Founders Break Down Various Paths To Scaling A Brand Today

Erica La Sala — Tue, 26 Mar 2024 23:25:46 +0000

The path to scale is as unique as a beauty brand itself.

From paid media to large-scale retail partnerships, brands pull a variety of levers to amplify sales. The key is in knowing the right levers to pull. Beauty Independent gathered three founders—Jeremy Abesera, founder and CEO of

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The post CurlMix, Typology And Provence Beauty Founders Break Down Various Paths To Scaling A Brand Today appeared first on Beauty Independent.

Why Does Every Beauty Brand Seem To Be Launching The Same Product At Once?

Rachel Brown — Tue, 12 Mar 2024 22:06:08 +0000

How many oils, glosses, butters and balms can a single person apply to two lips?

Sephora appears to be trying to figure out that number. Its newest makeup product launches are a veritable march of mouth merchandise. To name a few, there’s Milk Makeup’s Kush Hydrating Sheer Lip Oil,

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The post Why Does Every Beauty Brand Seem To Be Launching The Same Product At Once? appeared first on Beauty Independent.

McKinsey & Co.: Consumers Expected To Pull Back On Skincare And Makeup Purchases This Year

Erica La Sala — Wed, 28 Feb 2024 01:27:10 +0000

While inflationary pressures have been easing in the United States, consumers remain cautious with many planning to pull back their beauty purchases this year as they feel the sting of elevated prices, according to market analysts.

According to surveys conducted by global management consultancy McKinsey & Co., among all merchandise categories, including

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The post McKinsey & Co.: Consumers Expected To Pull Back On Skincare And Makeup Purchases This Year appeared first on Beauty Independent.