Beneath the Surface Archives | Beauty Independent

The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield?

Suzannah Weiss — Mon, 15 Apr 2024 20:46:28 +0000

Tatyannah King, a 28-year-old sex educator in Philadelphia, recently stopped taking hormonal birth control. After being on the pill for seven years, she was curious how her body would feel without it.

“My general mood throughout the month has been better,” says King. “I didn’t notice how much my mental

...

The post The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield? appeared first on Beauty Independent.

Mexico’s Multibillion-Dollar Draw To American Beauty Retailers

Erica La Sala — Wed, 03 Apr 2024 20:49:12 +0000

Ulta Beauty is set to cross the border for the first time when it plants its flag in Mexico in 2025.

With the expansion, which will mark the beauty specialty retailer’s international debut, it will step into a multibillion-dollar beauty market hungry for international brands. According to

...

The post Mexico’s Multibillion-Dollar Draw To American Beauty Retailers appeared first on Beauty Independent.

How The Business Of Matching Brands And Retailers Is Adjusting To Post-Pandemic Realities

Erica La Sala — Fri, 19 Jan 2024 00:22:43 +0000

Retail-brand relations are in a state of flux—and so are the companies dedicated to helping orchestrate them.

Wholesale marketplaces like Faire and Bulletin that saw their businesses supercharged after the pandemic hit and interactions between brands and retailers moved online are diversifying their revenues streams for a post-pandemic environment in which

...

The post How The Business Of Matching Brands And Retailers Is Adjusting To Post-Pandemic Realities appeared first on Beauty Independent.

Wellness And Beauty Brands Are Increasingly Creating Products For People With PCOS Seeking Solutions Outside Of Traditional Healthcare

Suzannah Weiss — Fri, 12 Jan 2024 03:45:18 +0000

Alisa Vitti, founder of Flo Living, suffered from polycystic ovary syndrome (PCOS) from ages 12 to 22. Due to the condition, which is associated with high levels of the hormone androgen, she had no menstrual cycle for a decade, struggled with her weight, and dealt with cystic acne, hair loss, anxiety and

...

The post Wellness And Beauty Brands Are Increasingly Creating Products For People With PCOS Seeking Solutions Outside Of Traditional Healthcare appeared first on Beauty Independent.

Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media

Taylor Bryant — Fri, 10 Nov 2023 04:06:30 +0000

r R

Beauty is taking to the road, with brands like Glossier, Jolie, Topicals, Pound Cake, BelliWelli, Le Mini Macaron, Nopalera, Saie, Tower 28 and Crown Affair adding out-of-home truck campaigns to their advertising mix.

The roadtripping comes as brands are looking to diversify

...

The post Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media appeared first on Beauty Independent.

On TikTok Shop, Brands Are Looking To Cash In On TikTok Fame, But They May Get Stuck Battling Fraudsters

Erica La Sala — Wed, 25 Oct 2023 00:58:12 +0000

TikTok’s silly dance videos have turned into seriously big business. The platform that has 1.7 billion users worldwide—or about a fifth of the total number of people on earth—and the brands riding its algorithm for attention are looking to make boffo bucks off of short-form small-screen videos.

On Sept. 12, ByteDance-owned TikTok

...

The post On TikTok Shop, Brands Are Looking To Cash In On TikTok Fame, But They May Get Stuck Battling Fraudsters appeared first on Beauty Independent.